Global Consumer Trends | New Experience Economy | Dynata


The New Experience Economy

Download the 2022 Global Consumer Trends Report

Nearly everyone’s lives have been changed by the pandemic, and for almost half of the global population, the change was profound. The pandemic also led to widespread digital adoption as people were empowered to work, shop, and connect with others from the comfort of their own homes. Are these new values and digital behaviors here to stay?

Advances in technology could further augment how we experience shopping, entertainment, payments and each other in the metaverse and beyond. What is the reality ahead of people embracing augmented shopping, alternative currencies and immersive entertainment experiences?

We explore the opinions and attitudes of consumers across the world to uncover the key trends in the New Experience Economy.

Key Findings at a Glance

  • Learn how consumers’ priorities changed in their lives and work

  • Discover the benefits and drawbacks of online shopping

  • Find out if consumers are willing to embrace augmented shopping, virtual experiences and cryptocurrencies

Download the report

NOTE: The survey includes over 11,000 responses from 11 countries: the USA, Canada, the UK, France, Spain, Germany, the Netherlands, Italy, China, Japan and Australia.