Dynata’s Global Consumer Trends report is a comprehensive study that explores the underlying attitudes and behaviors that drive consumer trends across the globe. Leveraging Dynata’s global scale, deep relationships with consumers, and the industry’s largest fully-permissioned first-party data set, the Dynata Global Consumer Trends report connects trends with the economical, societal and psychological dynamics that drive them, delivering a unique level of depth and breadth on key topics.
Since the early days of the COVID-19 pandemic, Dynata has been reporting on the changes to consumer trends around the world, and what those changes mean for our daily home and work lives. Six months into the pandemic, the way we work, where we live, how we shop and other factors of our personal and professional lives have undergone tremendous shifts – first documented in our earlier reports (Understanding the Pandemic, The New Normal and The Reopening). Our latest report, Global Consumer Trends: The Economy Edition, takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – comparing those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.
Using the opinions and attitudes of 9,542 consumers in nine countries across the globe, our report examines consumer confidence & financial security, retail & commerce, the future of work, the impact on remote learning, and the recently reported phenomenon of COVID-19 “de-urbanization,” offering clues to the reality of our world today and the optimism for our lives tomorrow, and beyond.
Takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – compares those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.
A closer look at four topics that demonstrate compelling evidence of changes in consumer attitudes and behaviors and contextualize larger societal trends.
Gain insight into the attitudes and behaviors of consumers across the cultural, social, economic and technological trends impacting our daily lives.
Access an interactive dashboard powered by the Dynata Insights Platform reporting and analytics tool to go deep on key findings.
Explore the first edition of the Dynata Global Trends Report for a year-over-year comparison of consumer attitudes and behaviors.