The 2020 Dynata Global Trends Report is a comprehensive study that explores the underlying attitudes and behaviors that drive consumer trends across the globe. Leveraging Dynata’s global scale, deep relationships with consumers and brands, and the industry’s largest fully-permissioned first-party data set, the Dynata Global Trends Report connects trends with the environmental, societal and psychological dynamics that drive them, delivering a unique level of depth and breadth on key topics.

By exploring global behaviors and sentiments, building insightful trendlines, and illuminating how researchers and marketers can apply these findings, the Dynata Global Trends Report empowers brands and agencies to enrich research data and leverage insights for better, faster decision-making.