Dynata’s Global Consumer Trends research series leverages our global scale and rich first-party data asset to explore and illuminate the emerging attitudes and opinions behind consumer behaviors and trends. Using responses to more than 11,000 consumers across 11 countries, the reports dive deep into the changing and evolving factors driving economic and social change around the world.
There has been a marked turn towards open conversations on racial equality, gender and sexual identity, and a greater awareness of what makes each of us unique and valued, elevating the dialogue on diversity, equity, and inclusivity (DEI) around the world. DEI is now a presence in the global workplace as well, bringing awareness to the role it can play in the growth and success of organizations. As more organizations commit to understanding and measuring that impact, setting metrics and key performance indicators (KPIs) that can help ensure the desired benefits of DEI can be realized, Dynata’s Global Consumer Trends: Diversity, Equity & Inclusion in the Workplace report explores the attitudes and opinions of employees and employers on the desired effects and realities of DEI and how organizations can chart a path forward toward making DEI a core part of their workplace experience.Download Report
DEI reporting and accountability matter most to employees
Even as they feel the benefits of DEI, employees believe their companies can do better
Perception and generation gaps exist in measuring DEI success and participation levels
DEI program hurdles include stereotyping, microaggressions and fears of job loss
Dynata’s newest report– Global Consumer Trends: New Lives in a New World – explores the changes to the way we live, work, spend and travel since the pandemic started. Have our priorities shifted? What changes do we want to keep in our working lives? And when – and how – are people planning to return to vacations and travel for business and/or for pleasure? Discover which consumer behaviors and attitudes are likely to return to pre-COVID levels and which are now permanent parts of our new lives.Download Report
Global Consumer Trends: The Green Economy explores the growing economy surrounding green and renewable energy, and how consumers view the role that they and their country’s government can play in that new economy. Setting aside belief in climate change, it’s clear that the emergent Green Economy will be driven by the decisions consumers make to understand and adopt green energy/renewable energy choices into their daily lives, offering a glimpse into future economic growth and job creation and reflecting the opportunities and priorities of governments, brands and individuals as they wrestle with climate change and their own response to it. Global Consumer Trends: The Green Economy investigates the behaviors and motivations of consumers through the lens of current and future individual purchasing decisions, as well as larger questions around governmental incentivization and regulation.Download Report
Global Consumer Trends: The Health Edition, uses the presence of the vaccine to check in with more than 11,000 consumers from 11 countries to gauge their feelings about the vaccine, where and when it will be available, to whom; what could help encourage them to get vaccinated; and whether they believe the vaccine can lead to the end of the pandemic and a return to “normal.” Included in this report is an exploration of the current state of our personal well-being and changes to – and new habits of – our physical and emotional wellness. Lastly, the report examines healthcare access and availability during the pandemic, including the use of telemedicine as an option for healthcare.Download Report
Identify which changing consumer behaviors and trends are temporary and which could be permanent
Takes a closer look at the impact of pandemic-induced economic changes on consumer trends and – in some cases – compares those indicators to Dynata’s earlier reports that highlight how much some of these changes have impacted our local, national and global economies and lifestyles.Download Report
As cities, states and countries begin to cautiously reopen, we’re examining key sectors and industries looking to bounce back, and what safety measures they will need to consider adopting to do so. After having been closed or operating at half- or quarter-measures, how long will it take the customers and consumers of these sectors to return and help them reopen at full capacity? Brands and agencies can leverage these insights to help better understand what it will take for people to feel more comfortable – and safe – when they choose to travel, dine out, exercise, buy a car or drive, either on their own or ridesharing.Download now
With the social and economic restrictions lifting around the world, businesses are cautiously reopening their doors in hopes that they can encourage consumers to come back and start spending again. This report explores the pandemic’s impact on car buying decisions, the automotive aftermarket and ridesharing and when their customers will return. Our research reveals some important mile markers on the automotive industry’s road to reopening.Download now
The impact of COVID-19 on consumer behavior has evolved throughout the pandemic, leaving organizations to question when they should transition away from pandemic-related messaging – and how to effectively reach consumers during this time of uncertainty and change.
In part two of our research series, we observe the shift in consumer attitudes towards marketing and advertising, uncovering how advertisers need to adjust their messaging and the actions they can take to increase customer loyalty long term.
This report provides insight on how to navigate the changing advertising landscape as the pandemic continues to evolve.Download now
In order to adapt to our new lives during the COVID-19 pandemic, consumers lifestyles and work habits have evolved due to ever-changing attitudes and behaviors during this time. With many governments and businesses considering reopening and many countries settling into their “new normal,” what changes in consumer behaviors and trends are temporary, and which ones could become permanent? What do brands need to know to stay ahead of these consumer trends and meet their emerging wants and needs?
These insights identify the changes in consumer trends, to help brands and agencies discover which trends may have long-term staying power in these unprecedented times. Examine global consumer attitudes, preferences and behaviors across 11 countries.Download now
The COVID-19 pandemic has transformed our world, causing an unprecedented shift in consumer behavior across all parts of our lives, but one of its most profound impacts has been on people’s working lives. Whether they are still employed but working in a different location or have lost their jobs during the pandemic and are taking steps to return to the workforce with new skills and different industries, we all have a “new normal” when it comes to how we work.
Explore the latest global consumer trends shaping the new normal of our working lives and their impending impacts.Download now
During the COVID-19 pandemic, it’s likely that you – or someone you know – has consulted with a healthcare professional. But given social restrictions, “going to the doctor” has become a virtual experience, conducted over the phone or video chat. Telemedicine has grown during the pandemic and many first-time users are satisfied with the experience. Discover the latest global trends shaping the new normal of telemedicine from the perspectives of consumers and healthcare professionals alike.Download now
The COVID-19 pandemic transformed how people pay, moving away from traditional methods, such as cash, Chip and/or PIN bank cards, and towards the rapid adoption of contactless payment via cards, phone apps or wearables. In this mini-report, A Breakthrough for Contactless Payments, you’ll explore the key aspects of consumer payment in the New Normal.Download now
The COVID-19 pandemic has radically changed nearly every aspect of the consumer experience, from what – and how – they purchase to the ways in which they respond to advertising. In this rapidly evolving environment, brands and marketers will need to balance the desire to reach consumers with being mindful of our New Normal lifestyles.
There has never been a more important time for marketers to adapt and respond appropriately with a data-driven approach. How can brands overcome the complexities of advertising during the COVID-19 pandemic?
Leverage actionable insights, across key areas, to ensure effective advertising strategies during these uncertain times.Download Report
Explore the question on everyone's mind and dive deep into consumer predictions from around the world.Download Report
Discover the influence of COVID-19 on economic attitudes and social behaviors.Download Report
Explore consumer knowledge of COVID-19, the signs of illness and which sources are most popular - and most trusted - for information.Download Report
A closer look at four topics that demonstrate compelling evidence of changes in consumer attitudes and behaviors and contextualize larger societal trends.Download Report
Gain insight into the attitudes and behaviors of consumers across the cultural, social, economic and technological trends impacting our daily lives.Download Report
Access an interactive dashboard powered by the Dynata Insights Platform reporting and analytics tool to go deep on key findings.Download Report
Explore the first edition of the Dynata Global Trends Report for a year-over-year comparison of consumer attitudes and behaviors.Download Report