The New Experience Economy
Nearly everyone’s lives have been changed by the pandemic, and for almost half of the global population, the change has been profound. The pandemic also led to widespread digital adoption as people were empowered to work, shop, and connect with others from the comfort of their own homes. Are these new values and digital behaviors here to stay?
Advances in technology could further augment how we experience shopping, entertainment, payments and each other in the metaverse and beyond. What is the reality ahead of people embracing augmented shopping, alternative currencies and immersive entertainment experiences?
We explore the opinions and attitudes of consumers across the world to uncover the key trends in the New Experience Economy.