The 2020 Dynata Global Trends Report is a comprehensive study that explores the underlying attitudes and behaviors that drive consumer trends across the globe. Leveraging Dynata’s global scale, deep relationships with consumers and brands, and the industry’s largest fully-permissioned first-party data set, the Dynata Global Trends Report connects trends with the environmental, societal and psychological dynamics that drive them, delivering a unique level of depth and breadth on key topics.
By exploring global behaviors and sentiments, building insightful trendlines, and illuminating how researchers and marketers can apply these findings, the Dynata Global Trends Report empowers brands and agencies to enrich research data and leverage insights for better, faster decision-making.
A closer look at four topics that demonstrate compelling evidence of changes in consumer attitudes and behaviors and contextualize larger societal trends.
Explore the full global report, revealing the opinions, attitudes and behaviors of consumers across the cultural, social, economic and technological trends impacting our daily lives. It's the blueprint for understanding and delivering on the needs and wants of consumers.
Access an interactive dashboard powered by the Dynata Insights Platform reporting and analytics tool to go deep on key findings.
Explore the first edition of the Dynata Global Trends Report for a year-over-year comparison of consumer attitudes and behaviors.
Identify actions you can take to build trust with consumers to drive brand affinity.
Discover three technology trends critical for the growth of your business.
Gain insight into broader societal trends that are most likely to have major, long-term impacts on your business.