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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
Political Sentiment & Media Trust Survey
Today on Election Day 2019, Dynata released it first Political Sentiment & Media Trust tracker, an exclusive look at the…
Are Consumers More Receptive to Advertising Based on the OTT Device They Use?
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
The Open Garden: Embracing a New Paradigm for First-Party Data
By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
Creating stronger consumer to brand relationships with 1st party data solutions
By: Tiama Hanson-Drury, EVP Product Development As the leading provider of first-party data and data services, everything we do is…
For Consumer and B2B Insights, Trackers Still Pack a Punch
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
Inventing a Way to Measure Sponsored Content
by Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…