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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. - VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the…
The Future of Women in Market Research
Over the last two years, the market research industry has undergone significant change. As leaders reevaluate roles and responsibilities, there…
60% Of Americans Say the Pandemic Has Made Them Realize How Little They Have Saved
The COVID-19 pandemic is reshaping Americans’ perceptions of their pre-pandemic financial habits, according to a new survey from Discover.
Half of Students Not Attending College This Fall Would Have Pursued Further Education if They Had Received Adequate Financial Aid
Key findings of the survey, which was designed to evaluate the impact of the COVID-19 pandemic on recent public high…
Are You Measuring the ROI of Your Sales Team? Eighty Percent of Organizations Don’t
The struggle to capture sales team ROI is fueled by the absence of standards and the variability of components measured…
63% of Parents Surveyed Agree Their College Plans Have Returned to What They Were Before the Pandemic
Sixty-three percent of parents responded to the survey saying their childs post-high school plans have returned to what they were…