What you need to know about zero-party data
Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of…
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How to Ensure Data Quality In Surveys
There are two types of data quality issues we seek to identify via in-survey quality control questions. First, there are…
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10 Mobile-First Survey Design Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the…
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10 Tips to Shorten Your Survey Length
Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20…
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Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the…
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Technology’s Role in Preventing Fraud
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While…
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