Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each
Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to…
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What is Brand Sentiment Tracking?
Key Points Brand sentiment tracking measures how people feel about a brand, capturing emotions such as trust, frustration, confidence, or…
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Brand Health Tracking: The Competitive Edge in 2025
With trends changing overnight and new brands popping up everywhere, competition isn’t just about price, product features, or service anymore….
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The Power of Dashboard Visualization in Brand Tracking
In today’s fast paced market brand perception can change quickly. Having real-time insight into your brand’s health is more critical…
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It’s Time to Upgrade Your Tracker
Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a…
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The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality
Published: 10/03/2024 Landon Goertzen Team Lead, Sales Fall, football and the fundamentals around properly maintaining annual trackers. My favorite time…
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