What Is a Brand Lift Study? Why It’s the Missing Piece in Your Campaign Reporting
A brand lift study measures how an ad campaign changes consumer perceptions, such as awareness, favorability, and purchase intent. It…
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Market Research: Definition, Types & Services for Insights Firms
What Is Market Research? Market research is the practice of gathering and analyzing information to better understand consumers, markets, and…
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What Is Survey Research?
Survey research is one of the most widely used ways organizations gather reliable feedback at scale. At its core, survey…
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Survey Design Best Practices
Designing a survey may look simple, but the difference between a reliable survey and a flawed one comes down to…
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What Is Research-Grade Data and Why Does It Matter?
Decision-making is at the heart of business. Making smart choices is why companies around the world seek insights from data…
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How can Quali-Quant help improve Open-End Quality?
For a typical Quantitative Project, what percentage of completed surveys are removed due to the quality of the open-end responses?…
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