Reaching The Right Ones: A perspective on the relationship between media planning and media buying and its common thread
I grew up in this industry during the early emergence of online video – when on the agency side we…
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The Power of Dashboard Visualization in Brand Tracking
In today’s fast paced market brand perception can change quickly. Having real-time insight into your brand’s health is more critical…
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Consulting Without Quality Data Is a Risk You Can’t Afford
The headlines in our industry lately have been a wake-up call. Allegations of poor-quality or even falsified data have underscored…
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How Cognitive Dissonance Impacts Market Research—and How Dynata Helps Solve It
In a world overflowing with opinions, ads, reviews, and choices, understanding how people think—and why they act the way they…
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What Is First-Party Data? A Marketer’s Guide to Smarter, Privacy-Friendly Insights
What Is First-Party Data? First-party data is the information that a company collects directly from its customers or audience through…
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Dynata: where quality drives decisions
At Dynata, we believe that quality data is the cornerstone of successful businesses and confident decision-making. That’s why we’re committed…
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