How much is your time worth? Respondent Incentives
For many years, the research industry has been battling over one important question: How much should we pay respondents? At…
Read More
Your Survey Did the Work. Now Make the Insights Go Further.
Strong market research starts with asking the right questions—and when done well, it delivers clear, reliable answers. But for many…
Read More
Collaboration is key
Collaboration is one of the most critical components of a successful market research engagement. Over the years, I’ve found that…
Read More
Audience Segmentation to Activation: Building Bespoke Audiences for High-Performing Campaigns
At a Glance: For decades, marketers have relied on audience segmentation research as a critical foundation for understanding their audiences. It’s how…
Read More
Synthetic Data Isn’t the Enemy. Neither Is It the Answer.
The industry is having a pretty unhelpful debate right now. Synthetic vs. real. AI respondents vs. human panels. Everyone’s picking…
Read More
Your Best Customer Data Deserves Better Than Slides
Insights leaders can’t afford to have their richest view of the customer living in PowerPoint. Because PowerPoint is where insights…
Read More