Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each
Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to…
Read More
What is Brand Sentiment Tracking?
Key Points Brand sentiment tracking measures how people feel about a brand, capturing emotions such as trust, frustration, confidence, or…
Read More
Why You Need Brand Lift Studies
Key Points Clicks, impressions, and conversions provide limited insight. Performance metrics show outcomes but do not explain why they occurred…
Read More
Look-Alikes Are Obsolete. The Future of Insights Runs on Graphs and Attitudes.
For years, the insights industry has relied on demographic proxies as if they were predictive truth. Look-alike audiences were efficient,…
Read More
Why First-Party Survey Data Is the Most Powerful Signal in Digital Advertising Targeting
As digital advertising continues to evolve in a privacy-first, post-cookie world, one truth has become impossible to ignore: not all…
Read More
The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
Read More