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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of…
When to Use DIY Market Research Tools
"Do It Yourself" (DIY) research tools can provide fast results at relatively low cost compared to full service research projects.…
Sample Lemon Markets? | Ep. 148 – Data Gurus Podcast
In this episode, Bob and Sima cover several hot topics related to challenges within the industry around data and sampling.Thats…
What you need to know about zero-party data
Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of…
How to Ensure Data Quality In Surveys
In-Survey quality control questions are an effective way to improve data quality A variety of questions can be used. They…
New Conviva Data Reveals How Consumers Discover Streaming Content – And the Implications for Publishers
The report illustrates a direct correlation between high social media usage and high streaming video consumption, showing social platforms are…
What’s the One Thing Gen Z, Millennials, Gen X and Boomers Have All Relied On in the Pandemic? Texting.
Study shows pandemic shifted consumer behavior, forcing brands to adapt new marketing strategies to meet customers where they are