The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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Quota Sampling Explained: 7 Things Every Researcher Should Know
Key Points Quota sampling is one of the most practical and controlled approaches for building structured, population-aligned samples when full…
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Master Open-Ended Questions to Uncover the ‘Why’ Behind Every Customer Choice
Key Points What Are Open-Ended Questions? Open-ended questions are prompts that let respondents answer freely in their own words, rather…
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What Is Survey Sampling? Methods, Definitions, and Real-World Examples
Key Points What is Survey Sampling? Here are a few key fundamentals: Surveying everyone is often impractical and rarely necessary….
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The Future of Market Research: Why Human Truth Still Matters in an AI World
AI is everywhere right now, and it’s changing market research in big ways. Things that used to take hours now…
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How Media Buyers and Planners Can Use Brand Lift to Optimize TheirMedia Mix
In today’s fragmented media landscape, the challenge for marketers isn’t just reaching audiences, it’s understanding what truly works. While performance…
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