Look-Alikes Are Obsolete. The Future of Insights Runs on Graphs and Attitudes.
For years, the insights industry has relied on demographic proxies as if they were predictive truth. Look-alike audiences were efficient,…
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Why First-Party Survey Data Is the Most Powerful Signal in Digital Advertising Targeting
As digital advertising continues to evolve in a privacy-first, post-cookie world, one truth has become impossible to ignore: not all…
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The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Marketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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Quota Sampling Explained: 7 Things Every Researcher Should Know
Key Points Quota sampling is one of the most practical and controlled approaches for building structured, population-aligned samples when full…
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Master Open-Ended Questions to Uncover the ‘Why’ Behind Every Customer Choice
Key Points What Are Open-Ended Questions? Open-ended questions are prompts that let respondents answer freely in their own words, rather…
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What Is Survey Sampling? Methods, Definitions, and Real-World Examples
Key Points What is Survey Sampling? Here are a few key fundamentals: Surveying everyone is often impractical and rarely necessary….
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