Be part of our AI & B2B transformation
Here at Dynata we’re taking a BOLD approach to finding Qualified, High-Tech, Savvy Decision Makers around the Globe Check Our…
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From Quote to Collaboration: How Buyers and Vendors Can Build More Effective Research Proposals
Let’s be honest — buying and selling sample (and many other research services) can sometimes feel like a race to…
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Should we be using synthetic data?
Today, there is a lot of buzz surrounding synthetic data, certainly as much, if not more than all the talk…
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Synthetic Data: Innovation with Purpose, Grounded in Reality
Synthetic data is reshaping how organizations think about consumer insights data and market research. At Dynata, we view synthetic data…
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What Is a Brand Lift Study? Why It’s the Missing Piece in Your Campaign Reporting
A brand lift study measures how an ad campaign changes consumer perceptions, such as awareness, favorability, and purchase intent. It…
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Market Research: Definition, Types & Services for Insights Firms
What Is Market Research? Market research is the practice of gathering and analyzing information to better understand consumers, markets, and…
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