Brand Lift Measurement Should Challenge You – Not Comfort You
At a Glance Brand lift studies have become a cornerstone of modern advertising measurement. As marketers face increasing pressure to…
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Why Data-Driven Account Management Matters at Dynata—Especially for New Clients
At Dynata, account management doesn’t always look like a traditional long-term relationship model. A large portion of our clients are…
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How Dynata Is Helping Power the Next Generation of Generative AI Simulations
Generative AI is already transforming how organizations create content. But the next wave is simulation, and it’s much more interesting….
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The Top 5 Things You Need to Set Up a Successful Market Research Project
Online quantitative research is a great way to get a pulse on a representative sample in a market, it’s a…
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What Is Cross-Device Measurement? Tracking Behavior Across Devices
Key Points A person watches a streaming ad on their smart TV before work. They see the same ad on…
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Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics
Key Points Most digital advertising measurement frameworks are built around what happened after someone clicked. Clicks, conversions, cost per acquisition,…
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