The Power of Trusted Data: Why PE Firms Can’t Afford to Compromise on Data Quality
Published: 02/11/2025 Buket Sarer Director, Sales, Dynata Private equity (PE) firms operate in a high-stakes environment where the margin for…
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Ditch the Phone, Not the Depth: How Dynata’s Quali-Quant AI is Revolutionizing Qualitative Research
Read More: Ditch the Phone, Not the Depth: How Dynata’s Quali-Quant AI is Revolutionizing Qualitative ResearchPublished: 2/011/2025 Jennifer Blake Account Director, Dynata Qualitative research is the bedrock of understanding consumer behavior. It’s where we uncover…
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2025 Data Trends: Know What You Don’t Know
Read More: 2025 Data Trends: Know What You Don’t KnowPublished: 2/011/2025 Quyen Kossick Account Director, Dynata It’s the first week of February and one thing is clear – brands…
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How Dynata Connects Brands with Audiences to Drive Smarter Decision-Making
Read More: How Dynata Connects Brands with Audiences to Drive Smarter Decision-MakingPublished: 2/06/2025 Samantha Spash Director, Sales, Dynata In today’s fast-paced, data-driven world, understanding your audience isn’t just an advantage—it’s a…
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Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting
Read More: Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience TargetingPublished: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across…
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Exploring Open-Ended Data: Unlocking the Potential for Insight and Innovation
Read More: Exploring Open-Ended Data: Unlocking the Potential for Insight and InnovationPublished: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering.…
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Better advertising results start with identifying the right audience
Read More: Better advertising results start with identifying the right audienceData-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used…
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Navigating Mobile Preference in Online Sampling for 2025
Read More: Navigating Mobile Preference in Online Sampling for 2025Published: 1/30/2025 Keith Phillips Senior Director, Research & Data Sciences, Dynata For several years, Dynata has been partnering with the…
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Telehealth: Adapting to a Digital-First Healthcare Era
Read More: Telehealth: Adapting to a Digital-First Healthcare EraPublished: 1/29/2025 Kaitlyn Piazza Associate Account Director, Dynata Telemedicine and technology integration have become increasingly important components of healthcare delivery,…
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A deep dive into Audience Activation
Read More: A deep dive into Audience ActivationPublished: 1/28/2025 Joshua Monroe SVP, MRA East, Dynata I don’t want to date myself, but let’s just say I have…