Advancing Market Research through AI: Addressing Key Challenges in the Research Industry
Published: 11/07/2024 Ian Brocklehurst EVP, Product and Marketing, Dynata Article posted in the Greenbook Grit report Largely driven by advancements…
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Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment Approach
Read More: Tackling Tough B2B Audiences: The Case for a Multi-Mode Recruitment ApproachPublished: 11/07/2024 Adi Dzebic Account Director, Dynata In the dynamic world of B2B data collection, the landscape is continuously shifting,…
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Six Degrees of Value Creation: Connecting Insights to Impact
Read More: Six Degrees of Value Creation: Connecting Insights to ImpactPublished: 11/04/2024 Elizabeth Barber Account Director, Dynata In an era characterized by uncertainty, instability and competition, actionable insights are critical…
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Understanding incidence rates in the context of demographics, geographic, and seasonality.
Read More: Understanding incidence rates in the context of demographics, geographic, and seasonality.Published: 11/04/2024 Chris Dorlini Team Lead, Account Management, Dynata As has been stated in past blog posts, incidence rate is…
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The Four Pillars of Survey Data Quality
Read More: The Four Pillars of Survey Data QualityPublished: 10/31/2024 Steven Millman Global Head of Research & Data Science, Dynata It’s well understood that the quality and reliability…
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True Customer Service Matters
Read More: True Customer Service MattersPublished: 10/21/2024 Sarena Johnson Senior Director, Sales In the ever-evolving landscape of the market research industry, customer service has always…
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Embracing Diversity in Market Research
Read More: Embracing Diversity in Market ResearchPublished: 10/21/2024 Quyen Kossick Account Director, Dynata In an increasingly globalized world, diversity in market research is becoming more critical…
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People Buy from People They Like: The Power of Personal Connection in Sales
Read More: People Buy from People They Like: The Power of Personal Connection in SalesPublished: 10/21/2024 Michael Caputo Director, Account Management In a world overflowing with options, why do we often find ourselves drawn…
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The Importance of a Good Questionnaire
Read More: The Importance of a Good QuestionnairePublished: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information…
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It’s Time to Upgrade Your Tracker
Read More: It’s Time to Upgrade Your TrackerPublished: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a…