Reaching The Right Ones: A perspective on the relationship between media planning and media buying and its common thread
I grew up in this industry during the early emergence of online video – when on the agency side we…
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The Power of Dashboard Visualization in Brand Tracking
Read More: The Power of Dashboard Visualization in Brand TrackingIn today’s fast paced market brand perception can change quickly. Having real-time insight into your brand’s health is more critical…
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Consulting Without Quality Data Is a Risk You Can’t Afford
Read More: Consulting Without Quality Data Is a Risk You Can’t AffordThe headlines in our industry lately have been a wake-up call. Allegations of poor-quality or even falsified data have underscored…
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How Cognitive Dissonance Impacts Market Research—and How Dynata Helps Solve It
Read More: How Cognitive Dissonance Impacts Market Research—and How Dynata Helps Solve ItIn a world overflowing with opinions, ads, reviews, and choices, understanding how people think—and why they act the way they…
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What Is First-Party Data? A Marketer’s Guide to Smarter, Privacy-Friendly Insights
Read More: What Is First-Party Data? A Marketer’s Guide to Smarter, Privacy-Friendly InsightsIn this guide, you’ll learn what first-party data is, get real-world examples, discover why it’s so important for marketing and…
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Dynata: where quality drives decisions
Read More: Dynata: where quality drives decisionsAt Dynata, we believe that quality data is the cornerstone of successful businesses and confident decision-making. That’s why we’re committed…
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Why first-party data matters—and how it can transform your research outcomes
Read More: Why first-party data matters—and how it can transform your research outcomesIn a landscape where data is abundant but true insight is rare, market research agencies are increasingly turning to first-party…
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Seven reasons to match your CRM to Dynata’s Panel of 70M
Read More: Seven reasons to match your CRM to Dynata’s Panel of 70MMatching your CRM (Customer Relationship Management) data to Dynata’s panel can unlock significant value by enhancing customer insights, improving targeting,…
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Why Data Disualization is critical for your business
Read More: Why Data Disualization is critical for your businessIn today’s data-driven world, raw numbers alone aren’t enough. Data visualization turns numbers into narratives—and those narratives drive action. Here’s…
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Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance
Read More: Why marketers care about (and should measure) consumer perceptions when thinking about campaign performanceToday’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes…