Are Consumers More Receptive to Advertising Based on the OTT Device They Use?
By: Dan Robbins Head of Ad & Programming Research, Roku As TV consumption continues to shift toward video streamed over-the-top…
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The Open Garden: Embracing a New Paradigm for First-Party Data
Read More: The Open Garden: Embracing a New Paradigm for First-Party DataBy: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
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Creating Stronger Consumer Brand Relationships with First-Party Data Solutions
Read More: Creating Stronger Consumer Brand Relationships with First-Party Data SolutionsAt a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy…
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For Consumer and B2B Insights, Trackers Still Pack a Punch
Read More: For Consumer and B2B Insights, Trackers Still Pack a PunchBy: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
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John Iacoviello on the Value of Appended Data in Research
Read More: John Iacoviello on the Value of Appended Data in ResearchJohn Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that…
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Bain & Company Partner Eric Almquist Weighs in on the Value of Research
Read More: Bain & Company Partner Eric Almquist Weighs in on the Value of ResearchEric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in…
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9 Tips to Help You Write and Program Better Surveys
Read More: 9 Tips to Help You Write and Program Better SurveysIf you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple…
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Taming the Complexities of B2B Research Projects
Read More: Taming the Complexities of B2B Research ProjectsLet’s start by agreeing on a basic reality: doing research that involves business-to-business (B2B) markets or issues can be a…
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Inventing a Way to Measure Sponsored Content
Read More: Inventing a Way to Measure Sponsored Contentby Scott Schafebook Business Development Director When brand marketers have a story to tell – or want to facilitate a…