The importance of multi-sourcing for the representativeness of your data
Stefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a…
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WIRe: Diversity in Research
Read More: WIRe: Diversity in ResearchOn June 14, 2023, panelists Katie LaMere, Nicole Mitchell, Iris Weiss and Meghan Slan discussed how inclusive research is effective…
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Staying Ahead of the Downturn
Read More: Staying Ahead of the DownturnHow consumer behaviors are shifting and why businesses must take note.
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Choosing the right insights partner for commercial due diligence
Read More: Choosing the right insights partner for commercial due diligenceSuccessful investing requires both the ability to identify opportunities that can drive growth and profits, and the actionable insight to…
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Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022
Read More: Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue…
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Advertising Effectiveness: The Value of Creative Testing
Read More: Advertising Effectiveness: The Value of Creative TestingEstimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten…
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Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow
Read More: Five Things Marketers Can Do Today To Prepare For A Cookie-Free TomorrowPlanning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are…
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Survey Length Best Practices: Are Shorter Surveys Better?
Read More: Survey Length Best Practices: Are Shorter Surveys Better?Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the…
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A Guide to Online Survey Validation and Reliability
Read More: A Guide to Online Survey Validation and ReliabilityVerification procedures in telephone and face-to-face interviewing (both at the interview and data entry stage) are usually done as a…
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When to Use DIY Market Research Tools
Read More: When to Use DIY Market Research ToolsMarket research, at its heart, can be neatly summed up as “Asking the right people the right questions and understanding…
