Incidence Rate in Market Research: What It Is and Why It Matters
James McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and…
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Market Research Simplified: Harnessing the Power of Dynata
Read More: Market Research Simplified: Harnessing the Power of DynataMichael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research…
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The unrealized “cookieless future” paved the way for ad measurement innovation
Read More: The unrealized “cookieless future” paved the way for ad measurement innovationAt a Glance The digital advertising landscape is on the brink of an important shift. The phaseout of third-party cookies…
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The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud
Read More: The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent FraudTammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of…
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CES 2024: Four AI Trends on CMOs’ Minds
Read More: CES 2024: Four AI Trends on CMOs’ MindsSteven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show…
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5 Predictions for a Generative Leap in Market Research
Read More: 5 Predictions for a Generative Leap in Market ResearchBuckle up, market researchers. If you thought the explosion of generative AI (GenAI) and large language models (LLMs) in 2023…
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How to guarantee the quality of online surveys
Read More: How to guarantee the quality of online surveysBy Maxime Le Bescond,VP Sales, Dynata France While most survey respondents are engaged and honest in their answers, those who…
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Make research-powered assessments throughout the investment cycle
Read More: Make research-powered assessments throughout the investment cycleGlobal economic recovery continues to face disruptions, prompting increased scrutiny of deals. New technologies and products might be intuitively exciting,…
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A shared vision of data quality
Read More: A shared vision of data qualityInnovation, opportunity and growth all start with accurate insights. Those insights come from real people, engaged and ready to…
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The importance of multi-sourcing for the representativeness of your data
Read More: The importance of multi-sourcing for the representativeness of your dataStefan Boom Managing Director, Benelux and Nordics, Dynata It’s a fact, and a fact that has been known for a…
