Don’t Believe the Hype (yet) on Synthetic Sample
Published: 7/9/2024 Don Simons EVP, North American Sales, Dynata What is ‘Synthetic Sampling’? Synthetic sampling is a technique utilized in…
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Dynata: Your One-Stop Shop forMarket Research Success
Read More: Dynata: Your One-Stop Shop forMarket Research SuccessPublished: 7/02/2024 Jennifer Blake Account Director, Sales, Dynata Market research is crucial for any business, but navigating the process can…
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Trend Mindfulness Bitcoin is Here to Stay
Read More: Trend Mindfulness Bitcoin is Here to StayPublished: 6/27/2024 Jason Bowen VP, Sales, Dynata If you could go back in time to the beginning of the internet,…
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People Always remember Kindness(even in Business)
Read More: People Always remember Kindness(even in Business)Published: 6/25/2024 Brett McCready SVP, Sales and Customer Experience, Dynata I was recently lucky enough to vacation with my family…
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Incidence Rate in Market Research: What It Is and Why It Matters
Read More: Incidence Rate in Market Research: What It Is and Why It MattersJames McClain Director, Account Management, Dynata Incidence rate is a metric that holds significant weight in determining the feasibility and…
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Market Research Simplified: Harnessing the Power of Dynata
Read More: Market Research Simplified: Harnessing the Power of DynataMichael Karsner Business Development Director, Dynata In today’s dynamic business landscape, the need for swift, accurate, and insightful market research…
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What a Cookieless Future Means for Your Digital Advertising Strategy and Steps to Future-Proof It
Read More: What a Cookieless Future Means for Your Digital Advertising Strategy and Steps to Future-Proof ItThe digital advertising landscape is on the brink of an important shift. Google’s move to phase out third-party cookies by…
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The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent Fraud
Read More: The Double-Edged Sword of Generative AI: Mitigating the Risks of Respondent FraudTammy Rosner Director, Data Quality The explosion of mainstream access to generative AI tools has led to a lot of…
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CES 2024: Four AI Trends on CMOs’ Minds
Read More: CES 2024: Four AI Trends on CMOs’ MindsSteven Millman Global Head of Research and Data Science, Dynata If there’s one thing about the 2024 Consumer Electronics Show…
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2024: 5 Predictions for a Generative Leap in Market Research
Read More: 2024: 5 Predictions for a Generative Leap in Market ResearchSteven Millman Global Head of Research and Data Science, Dynata Buckle up, market researchers. If you thought the explosion of…