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A Guide to Online Survey Validation and Reliability
Verification procedures in telephone and face-to-face interviewing (both at the interview and data entry stage) are usually done as a check on the truthfulness of the interviewer, not the participant. It is the interviewer who has the means, motive, and opportunity to cheat. In online surveys, it is the participant who can cheat. Why would…
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When to Use DIY Market Research Tools
Market research, at its heart, can be neatly summed up as “Asking the right people the right questions and understanding their answers.” DIY is a good solution for short, fast data needs. Behind this apparent simplicity lies a multitude of skills, crafts and creativity that the researcher has taken years to master. In the light…
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A Guide to Leveraging Data and Insights at the Speed of Your Business
In a marketplace increasingly defined by stringent and tightening regulations, volatile and fast-moving markets, and the longer-term financial effects of the COVID-19 pandemic, the stakes for investment opportunities have never been higher. Success in investing demands both the ability to identify which opportunities can drive growth and profits and then act on those opportunities. That…
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What you need to know about zero-party data
Zeroth-party data of late has started to be misused in the marketplace as a catchphrase without a clear understanding of the terms original meaning and purpose.
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How to Ensure Data Quality In Surveys
There are two types of data quality issues we seek to identify via in-survey quality control questions. First, there are a very small number of people who begin a survey with the intention of not providing honest answers. A larger group intend to be honest but become fatigued or bored and do not expend enough…
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10 Mobile-First Survey Design Best Practices
Incorporate these 10 tips into your next mobile survey to best optimize your market research. 1.Remember the reality of the real estate. The mobile phone screen offers just 5% of the PC’s available real estate. 2. Design for both portrait (vertical) and landscape (horizontal) view. Your respondents will choose their preferred view so the questionnaire must work in both…
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10 Tips to Shorten Your Survey Length
Dynata research conducted over the past decade across multiple cultures and countries shows that respondent attention diminishes after about 20 minutes of answering questions in a research questionnaire. Our research also demonstrates that this inattention impacts the data, causing different answers and reduced quality of response. Therefore, Dynata recommends 20 minutes as a maximum questionnaire…
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Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the Increasing Need for Brand Tracking The number of brands, products, and services available to consumers today is staggering. This explosion has been helped along by forces such as increased competitive action (e.g., brand proliferation and…
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Technology’s Role in Preventing Fraud
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While definitions of quality in market research can be complex, there’s one aspect of poor quality that is immutable: Anyone who lies on a survey – or in any interaction as a panel member – to…
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The New Dynamics of Online Sample Quality
By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to their clients at the speed of their business. But speed is not enough; it’s imperative to provide not only fast but accurate insights backed by high-quality data. This means foundational data quality principles – survey…
