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Celtra’s 2021 Holiday Marketing Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Celtra’s 2021 Holiday Marketing Survey Reveals Shopper Desire for Omnichannel Ad Personalization

Marketing survey of consumer holiday purchasing preferences reveals acceleration of cross-channel selling and need for automation to personalize ad creative

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The U.S. is more racially diverse than ever. Will people of color unify politically?

The U.S. is more racially diverse than ever. Will people of color unify politically?

But these disparities are as diverse as people of color themselves, who differ appreciably in how they arrived to the…

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Holiday gatherings, mobility and SARS-CoV-2 transmission: results from 10 US states following Thanksgiving | Scientific Reports

Holiday gatherings, mobility and SARS-CoV-2 transmission: results from 10 US states following Thanksgiving | Scientific Reports

As travel continues to increase and the more contagious Delta variant starts to dominate transmission, it is critical to promote…

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We all have an Olympic lesson to learn about mental and physical health

We all have an Olympic lesson to learn about mental and physical health

We know from research conducted by Dynata for our book Belonging, that people who have been diagnosed with mental illness…

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Small and Medium-Sized Businesses Plan to Increase Employee Benefits to Spur Hiring, Growth

Small and Medium-Sized Businesses Plan to Increase Employee Benefits to Spur Hiring, Growth

Data shows that almost 70% of surveyed businesses have improved financials, compared to this time last year2, and 84% are…

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Four steps for more inclusive media planning and buying

Four steps for more inclusive media planning and buying

Last year, for example, Google Search’s #TheMostSearched campaign celebrated Black History Month. Given that the creative was relevant for Black…

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