Published: 07/8/2025
Gregg Slosson
Senior Account Director, Dynata
As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking unprecedented insights while simultaneously inviting sophisticated fraud threats. In today’s fast-paced digital world, fraudsters are evolving just as quickly, using advanced tactics that can undermine your data’s integrity and derail your business decisions.
To stay ahead, it’s no longer enough to just gather data—you must protect it fiercely. Here are three proven best practices that empower you to safeguard your research, ensuring your results are not just insightful but rock-solid reliable.
1. Master Data Integration with Built-In Fraud Detection
Market research today thrives on blending data from diverse sources: surveys, social media, CRM systems, and web analytics. But the more data you gather, the greater the risk of contamination by fraudulent responses.
At Dynata, we harness cutting-edge data integration tools paired with AI-driven fraud detection to automatically flag suspicious activity—whether it’s bot behavior, duplicate entries, or inconsistent answers. This powerful combination clears the noise, delivering a crystal-clear, trustworthy picture of consumer behavior that fuels confident decision-making.
2. Act Fast: Real-Time Insights Meet Real-Time Fraud Prevention
Speed is everything in business, and your research needs to keep pace. But rapid insights mean nothing if fraud slips through the cracks.
That’s why we embed real-time fraud detection into our agile data collection and analytics processes. By monitoring behavioral patterns, device fingerprints, and response consistency as data flows in, we catch fraudsters in the act—not after the damage is done. This proactive approach keeps your research nimble, your data pristine, and your strategies sharp.
3. Put Customers First—With Rigorous Fraud Safeguards
Your customers’ authentic voices are your most valuable asset. Engaging them through surveys and feedback platforms is essential—but so is ensuring their input is genuine.
We advise clients to combine customer-centric research with robust fraud controls—employing screening techniques, CAPTCHAs, and attention-check questions that filter out fraudsters without burdening honest participants. The result? Strategies built on real, actionable insights rather than fabricated data.
The Future of Market Research is Fraud-Resistant
Market research is evolving faster than ever—and so are the threats to its integrity. By integrating smart fraud detection, embracing real-time vigilance, and safeguarding genuine customer feedback, you can confidently navigate today’s competitive landscape.
At Dynata, we’re not just delivering powerful insights—we’re securing the foundation of your success. Together, let’s build a future where market research is synonymous with trust, accuracy, and impact.