Every research team and market intelligence professional faces the same frustrating challenge: creating valuable insights that disappear the moment they’re delivered. Research reports sit buried in email inboxes, competitive intelligence gets scattered across drives, and critical consumer research becomes impossible to find when teams need it most. This knowledge management issue is precisely why Dynata acquired Sharpr in 2020, and why Fortune 1000 companies across industries have made Sharpr their enterprise knowledge management solution of choice.
Since joining Dynata, the world’s largest first-party data and insights platform, Sharpr has become an integral knowledge management component that extends the value of research investments. What started as a standalone insight sharing platform has evolved into a comprehensive AI-powered knowledge management system that ensures data-driven insights continue delivering organizational impact long after initial research concludes.
This innovation hasn’t gone unnoticed by industry experts. Sharpr has been nominated for the 2025 Quirk’s Media Marketing Research and Insight Excellence Awards in the Technology Impact category, recognizing innovative technologies that have made outstanding contributions to organizations. The nomination highlights Sharpr’s demonstrated performance in real-world situations, with clients across CPG, finance, pharma, and media reporting measurable improvements including a 40% increase in insight reuse and up to 60% reduction in duplicated research.
Why Traditional Knowledge Management Systems Fail Research Teams
Most organizations attempt to solve their research knowledge sharing problems with traditional approaches: shared drives, email chains, basic document repositories, or legacy SharePoint systems. These knowledge management solutions create more problems than they solve. Research teams can’t find what they need, content becomes outdated quickly, valuable competitive intelligence remains trapped in departmental silos, and critical market research insights never reach decision-makers.
Sharpr was designed specifically to address these enterprise knowledge management challenges in the research and insights space. Founded in 2011, Sharpr helps insight teams syndicate content from different sources, sharing real-time research insights with key internal and external audiences and stakeholders. Sharpr’s sophisticated AI does more than store information; it actively helps teams discover, understand, and apply market research insights across the enterprise.
How Sharpr Transforms Knowledge Discovery and Research Intelligence
At the heart of Sharpr lies powerful artificial intelligence that automatically processes, organizes, and surfaces relevant research content and competitive intelligence. When you upload reports, audio or video files, spreadsheets or articles to Sharpr, the AI immediately goes to work. It reads through every piece of content, identifies key themes and findings, and generates descriptive headlines and concise summaries that make content instantly discoverable through intelligent search.
The Answers Engine takes knowledge management search capabilities even further. Rather than just returning documents, it can synthesize research information across multiple sources to answer specific market research questions. Teams can ask complex queries like “How do our pricing strategies compare to competitors based on our Q3 research?” and receive comprehensive, cited responses that pull insights from multiple studies and competitive intelligence reports.
AI Search Summary combines the familiarity of traditional keyword searching with the power of AI-generated insights. Users can conduct keyword searches across their content and receive intelligent summaries of their top results. This feature bridges the gap between conventional search methods and AI capabilities, allowing teams to quickly grasp key findings from multiple relevant documents without needing to open each individual file. The AI automatically compiles and synthesizes the most important information from search results, delivering comprehensive overviews in seconds.
Advanced AI Configuration allows organizations to tailor how the platform responds to different research stakeholder groups. Research teams might prefer detailed, technical responses with full methodological context, while executives need concise, strategic summaries focused on business implications. Sharpr’s AI can be configured to automatically adjust response style, length, and technical depth based on who’s asking the research question.
AI-Generated Summaries eliminate the manual work that typically becomes a bottleneck in knowledge management. Every piece of content uploaded to Sharpr automatically receives professional headlines and concise summaries without any human intervention. Teams can also easily add external articles and content through simple browser tools, ensuring comprehensive coverage of industry intelligence. This ensures new research becomes immediately discoverable and useful the moment it’s added to the platform.
Enterprise Knowledge Management Features That Drive Research Team Adoption
Sharpr’s success across Fortune 1000 companies stems from knowledge management features designed specifically for how research teams and market intelligence professionals actually work. Dynamic search capabilities allow users to find research information across all content types, from articles, PDFs and PowerPoint presentations to video recordings and external syndicated reports. Users don’t need to remember where market research information lives or what format it’s stored in.
Seamless Integrations connect Sharpr with the research tools teams already use. Whether it’s Mintel, Euromonitor, Google Drive, Microsoft Teams, Slack, or others, Sharpr pulls content from existing research workflows rather than requiring teams to change how they work. This integration approach drives knowledge management adoption because the platform fits naturally into existing research processes.
Intelligent Content Sharing ensures insights reach the right stakeholders through their preferred channels. Teams can set up email newsletters on recent market research, create instant alerts when relevant competitive intelligence is published, or generate comprehensive online insight briefs for specific projects. The AI customizes content format and detail level based on audience needs, from executive summaries to detailed research reports.
Advanced Access Controls maintain security and relevance by ensuring teams see only the research information appropriate for their roles and projects. This granular permission system encourages broader knowledge sharing while maintaining necessary confidentiality, a critical requirement for enterprise knowledge management systems handling sensitive intelligence.
Real-World Knowledge Management Impact Across Industries
Sharpr is used by companies in consumer packaged goods (CPG), healthcare, retail, financial services, media and more, each leveraging the knowledge management platform to solve industry-specific research sharing challenges. In CPG organizations, brand managers use Sharpr to quickly access consumer research and competitive intelligence when developing new product lines. Healthcare companies rely on the platform to share market research and competitive intelligence across global teams.
Retail clients particularly value Sharpr’s ability to synthesize market research insights from multiple sources. When preparing for seasonal campaigns, marketing teams can instantly access past performance data, consumer trend analysis, and competitive positioning research all in one unified knowledge management view. This comprehensive access to research intelligence accelerates decision-making and improves campaign effectiveness.
Financial services firms use Sharpr to share market research across different business units. The platform’s access controls provide the organizational requirements these organizations demand while enabling the research collaboration they need to stay competitive in rapidly changing markets.
Fortune 1000 clients across industries report measurable improvements with Sharpr, including a 40% increase in insight reuse and up to 60% reduction in duplicated research. With a 95% renewal rate among enterprise clients, Sharpr demonstrates sustained value and ROI-driven results that keep organizations coming back year after year.
White-Glove Implementation and Strategic Partnership Approach
Sharpr sets itself apart in the knowledge management market through its commitment to strategic partnership over generic vendor support. Most platforms simply provide software and leave organizations to figure out implementation alone. Sharpr takes a consultative, white-glove approach to ensure every client achieves maximum value from their knowledge management investment.
Strategic Onboarding Partnership begins before implementation with comprehensive discovery sessions to understand organizational workflows, content types, and sharing requirements. Sharpr’s team works closely with clients to design custom data hierarchies, establish content governance frameworks, and create sharing workflows that align with existing business processes.
Implementation Excellence includes content migration strategy, user training across different stakeholder groups, and phased rollout plans that minimize disruption while maximizing early wins. Sharpr’s experienced implementation team has deployed the platform across diverse industry verticals, bringing best practices and proven methodologies to every engagement.
Dedicated Client Success Support continues throughout the entire relationship with personalized training programs, ongoing optimization recommendations, and regular check-ins to ensure the platform evolves with changing organizational needs. This hands-on approach drives adoption rates and ensures teams realize the full potential of their knowledge management capabilities.
Measuring Knowledge Management ROI and Research Intelligence Impact
Organizations consistently track several key performance indicators to evaluate Sharpr’s knowledge management effectiveness. Research time savings prove immediately measurable as teams spend less time searching for information and more time applying market research insights to business decisions. Research professionals report reducing information discovery time from hours to minutes, freeing capacity for higher-value analysis and strategic thinking about competitive intelligence.
Research reuse and intelligence amplification increases dramatically as teams discover and leverage previous market research insights for current projects. This multiplies the value of research investments, as individual studies inform multiple business decisions over time. Organizations often see 3x to 5x increases in how frequently past research influences new initiatives and competitive strategy development.
Cross-functional research collaboration expands as departments gain access to market research insights from other areas of the business. Marketing teams discover product research that informs campaigns, while sales teams find competitive intelligence that improves client conversations. This organizational knowledge sharing creates compound value that extends far beyond the original research scope and transforms isolated studies into strategic business intelligence.
Sharpr and Dynata: A Strategic Partnership for Complete Research Solutions
As part of Dynata’s comprehensive data solutions portfolio, Sharpr complements Dynata’s market research capabilities by solving the critical challenge of insight accessibility and organizational knowledge sharing. Dynata provides the data collection and analysis foundation that powers business decisions, while Sharpr ensures those valuable insights remain discoverable and actionable throughout the organization.
This strategic relationship allows clients to maximize their research investments across the entire insight lifecycle. Research conducted through Dynata’s first-party data capabilities can be stored, organized, and shared through Sharpr’s knowledge management platform. Teams can reference past studies, build on previous findings, and ensure institutional knowledge grows with each new project.
The partnership proves particularly valuable for organizations running multiple research initiatives. Each study becomes part of a comprehensive intelligence repository where new research adds to existing organizational knowledge, rather than treating studies as isolated projects. This approach transforms individual research reports into a strategic asset that informs decision-making across departments and time periods.
Getting Started with Enterprise Knowledge Management Through Sharpr
For research teams and market intelligence professionals ready to transform their knowledge management capabilities, Sharpr offers comprehensive support throughout the implementation process. The platform’s intuitive interface means teams can start discovering research value immediately, while advanced AI features provide room for growth as knowledge management usage expands across the organization.
The investment in Sharpr pays dividends immediately through improved research accessibility and compounds over time as organizational intelligence grows. For enterprises serious about maximizing their market research investments, Sharpr represents a competitive advantage that strengthens with every insight added to the knowledge management system.
As part of Dynata’s broader ecosystem of first-party data solutions, Sharpr ensures that organizations don’t just collect data and generate research insights. They create lasting institutional knowledge that drives informed decision-making across every level of the business. Research insights and competitive intelligence become discoverable, shareable, and actionable, transforming from individual projects into organizational assets that fuel sustainable competitive advantage.
Ready to see how Sharpr can transform your organization’s knowledge management and research intelligence capabilities? As part of Dynata’s comprehensive data solutions, Sharpr offers companies the AI-powered knowledge management tools they need to maximize research investments and accelerate decision-making. Request a demo to experience these capabilities firsthand and discover how Sharpr can unlock the full potential of your research insights and competitive intelligence.