Matching your CRM (Customer Relationship Management) data to Dynata’s panel can unlock significant value by enhancing customer insights, improving targeting, and increasing campaign effectiveness.
Here’s a breakdown of the key benefits:
- Enriched Customer Profiles
Value: Dynata’s panel includes 70M+ verified respondents with rich first-party data (demographics, purchase behavior, media consumption, interests, etc.). Why it matters: You can append this data to your CRM to build more complete and actionable customer profiles. - Improved Audience Segmentation
Value: Gain the ability to segment your audience more precisely based on lifestyle, psychographics, intent, and more. Why it matters: Better segmentation enables more relevant marketing, leading to higher engagement and conversion rates. - Custom Lookalike Modeling
Value: Identify high-performing customer traits and find similar individuals in Dynata’s panel for acquisition efforts. Why it matters: Scale your best customers by targeting new prospects who look and act like them. - Smarter Retargeting & Personalization
Value: By syncing CRM and panel data, you can retarget customers more effectively across channels, including surveys, display ads, and social platforms. Why it matters: Personalization based on deeper behavioral insights leads to better performance. - Closed-Loop Measurement
Value: Tie campaign exposure or survey responses back to real CRM behaviors (like purchases or churn). Why it matters: Understand ROI and optimize your media spend based on actual outcomes, not proxies. - Competitive & Market Intelligence
Value: Match CRM to Dynata’s panel to benchmark your customer base against broader market or competitor profiles. Why it matters: Helps inform product, positioning, and go-to-market strategy. - Enhanced Survey Targeting
Value: Use your CRM segments to field more targeted surveys to specific customer cohorts within the Dynata panel. Why it matters: Enables faster, more accurate feedback from exactly the right people.