Why first-party data matters—and how it can transform your research outcomes
In a landscape where data is abundant but true insight is rare, market research agencies are increasingly turning to first-party…
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Seven reasons to match your CRM to Dynata’s Panel of 70M
Matching your CRM (Customer Relationship Management) data to Dynata’s panel can unlock significant value by enhancing customer insights, improving targeting,…
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Why Data Disualization is critical for your business
In today’s data-driven world, raw numbers alone aren’t enough. Data visualization turns numbers into narratives—and those narratives drive action. Here’s…
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Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance
Today’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes…
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Portraits, Punk Rock, and the power of perspective
Published: 07/8/2025 Eric WelchAccount Director, Dynata A few years ago, before a long-anticipated cruise, my wife Andrea and a group…
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Unlocking success: 3 market research best practices to outsmart fraud
Published: 07/8/2025 Gregg SlossonSenior Account Director, Dynata As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking…
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