What Is First-Party Data? A Marketer’s Guide to Smarter, Privacy-Friendly Insights
In this guide, you’ll learn what first-party data is, get real-world examples, discover why it’s so important for marketing and…
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Dynata: where quality drives decisions
At Dynata, we believe that quality data is the cornerstone of successful businesses and confident decision-making. That’s why we’re committed…
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Why first-party data matters—and how it can transform your research outcomes
In a landscape where data is abundant but true insight is rare, market research agencies are increasingly turning to first-party…
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Seven reasons to match your CRM to Dynata’s Panel of 70M
Matching your CRM (Customer Relationship Management) data to Dynata’s panel can unlock significant value by enhancing customer insights, improving targeting,…
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Why Data Disualization is critical for your business
In today’s data-driven world, raw numbers alone aren’t enough. Data visualization turns numbers into narratives—and those narratives drive action. Here’s…
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Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance
Today’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes…
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