Respondent Engagement: Announcing the Winners of Dynata Quest Awards 2022
At Dynata, we think respondent engagement is such a critical issue that we have implemented an internal initiative to pursue…
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Advertising Effectiveness: The Value of Creative Testing
Estimates say that the average person sees between 6,000 to 10,000 ads every day, an almost twofold increase from ten…
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Five Things Marketers Can Do Today To Prepare For A Cookie-Free Tomorrow
Planning for a cookieless tomorrow means starting today to position your organization for success before the change occurs. Below are…
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Survey Length Best Practices: Are Shorter Surveys Better?
Dynata has tracked the impact of questionnaire length on fatigue and data quality across more than a decade and found the…
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A Guide to Online Survey Validation and Reliability
Verification procedures in telephone and face-to-face interviewing (both at the interview and data entry stage) are usually done as a…
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When to Use DIY Market Research Tools
Market research, at its heart, can be neatly summed up as “Asking the right people the right questions and understanding…
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