Why you need Brand Lift Studies
You have launched a major ad campaign, and the numbers are rolling in: thousands of clicks, millions of impressions. So,…
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From Visibility to Belonging: The Evolving Role of Inclusive Advertising
In today’s marketplace, consumers are not just passive viewers of advertisements. They are attentive, critical, and deeply aware of representation….
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Sharpr: AI-Powered Knowledge Management Platform for Enterprise Research & Competitive Intelligence
Every research team and market intelligence professional faces the same frustrating challenge: creating valuable insights that disappear the moment they’re…
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The Authenticity Crisis: Why Your Market Research Needs Real People, Not Bots and Bad Actors
In an era where artificial intelligence can generate convincing fake reviews and social media bots can skew sentiment analysis, a…
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Quality Isn’t Optional — It’s Our Promise
The New Reality of Market Research Market research is changing faster than ever. AI is transforming the way we collect,…
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Brand Health Tracking: The Competitive Edge in 2025
With trends changing overnight and new brands popping up everywhere, competition isn’t just about price, product features, or service anymore….
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