What is Market Research and Why Is It Important?
Market research is the process of gathering and analyzing information about your market, your customers, and your competitors. It helps…
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Reaching The Right Ones: A perspective on the relationship between media planning and media buying and its common thread
I grew up in this industry during the early emergence of online video – when on the agency side we…
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The Power of Dashboard Visualization in Brand Tracking
In today’s fast paced market brand perception can change quickly. Having real-time insight into your brand’s health is more critical…
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Consulting Without Quality Data Is a Risk You Can’t Afford
The headlines in our industry lately have been a wake-up call. Allegations of poor-quality or even falsified data have underscored…
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How Cognitive Dissonance Impacts Market Research—and How Dynata Helps Solve It
In a world overflowing with opinions, ads, reviews, and choices, understanding how people think—and why they act the way they…
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What Is First-Party Data? A Marketer’s Guide to Smarter, Privacy-Friendly Insights
In this guide, you’ll learn what first-party data is, get real-world examples, discover why it’s so important for marketing and…
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