Why agile, real-time brand tracking is more critical than ever
By: Nancy Brigham, Ph.D. – VP & Head of Research Science, Dynata The Rise of the Empowered Consumer and the…
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Technology’s Role in Preventing Fraud
By: Bob Fawson, EVP, Business Strategy, Dynata & Steve Piotrowski, Director, Panel Data Management for Dynata While…
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The New Dynamics of Online Sample Quality
By: Bob Fawson, EVP Business Operations, Dynata Today’s highly competitive marketplace demands market research agencies to deliver meaningful insights to…
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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Jackie Lorch, VP of Global Knowledge Management & Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research…
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Quality Fit for Purpose: Finding the Quality “Sweet Spot” for Today’s Online Research
By Pete Cape, Director, Global Knowledge Introduction Data quality dominates online research industry conversations – yet the industry has never…
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The Key to More Successful Product Research? Augmented Reality and Physiometric™ Data
By: Ashley Campbell Director, Product Sales With market competition increasing rapidly, brands face pressure to get the right products into…
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