Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance
Today’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes…
Read More
Portraits, Punk Rock, and the power of perspective
Published: 07/8/2025 Eric WelchAccount Director, Dynata A few years ago, before a long-anticipated cruise, my wife Andrea and a group…
Read More
Unlocking success: 3 market research best practices to outsmart fraud
Published: 07/8/2025 Gregg SlossonSenior Account Director, Dynata As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking…
Read More
Why consumer sentiment needs more than just economic indicators
Published: 05/19/2025 Genna Hunt Vice President, Key Accounts, Dynata It’s tempting to look at traditional signals like GDP growth, unemployment…
Read More
Building a winning culture: on the court and in the workplace
Published: 05/09/2025 Landon Goertzen Senior Account Director, Dynata This one IS for the girl dads, the weekend warriors, the team-builders,…
Read More
Research priorities for end clients: quality and speed
Published: 05/02/2025 Sarah Howerton Senior Account Director, Dynata In today’s economic climate, there is increasing demand for quick insights with…
Read More