The Importance of a Good Questionnaire
Published: 10/23/2024 Genna Hunt Vice President, Key Accounts In today’s data-driven world, the importance of collecting accurate and relevant information…
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It’s Time to Upgrade Your Tracker
Published: 10/17/2024 Tom Tindle Vice President, Brand Research Transitioning a tracking study from one sample provider to another is a…
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Embracing the Future: Key Takeaways from DMEXCO
Published: 10/04/2024 Becky Harris Vice President, Measurement and Data Solutions In the ever-evolving digital landscape, recent industry events provide a…
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The Importance of Stability during Tracker Renewal Season: A Kickoff to Quality
Published: 10/03/2024 Landon Goertzen Team Lead, Sales Fall, football and the fundamentals around properly maintaining annual trackers. My favorite time…
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Enhancing Data Credibility: The Role of Quality Score in Market Research
Published: 9/30/2024 Nancy Ziser SVP, Sales Consulting & Investment (C&I) In market research, data quality is critical for making decisions…
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Making Memories, and Why You Should Be Evaluating Your Branded Communications.
Published: 9/30/2024 Emily Higgins Vice President, Ad Solutions I have one of the best jobs in market research. Every day,…
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