2025 Data Trends: Know What You Don’t Know
Published: 2/011/2025 Quyen Kossick Account Director, Dynata It’s the first week of February and one thing is clear – brands…
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How Dynata Connects Brands with Audiences to Drive Smarter Decision-Making
Published: 2/06/2025 Samantha Spash Director, Sales, Dynata In today’s fast-paced, data-driven world, understanding your audience isn’t just an advantage—it’s a…
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Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting
Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across…
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Exploring Open-Ended Data: Unlocking the Potential for Insight and Innovation
Published: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering….
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Better advertising results start with identifying the right audience
Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used…
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Navigating Mobile Preference in Online Sampling for 2025
Published: 1/30/2025 Keith Phillips Senior Director, Research & Data Sciences, Dynata For several years, Dynata has been partnering with the…
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