For a typical Quantitative Project, what percentage of completed surveys are removed due to the quality of the open-end responses? Considering the amount of time and cost associated with locating these low-quality replies and re-fielding, Dynata may have the perfect solution!
Dynata’ s Quali-Quant product is an AI-driven survey enhancement tool that will provide qualitative depth with all the advantages of a quantitative project. It uses generative AI to simulate conversational probes and analyze responses in real time. It encourages respondents to share richer, more thoughtful feedback and rapidly transforms that input into data ready for analysis.
Dynata’s Qualiti-Quant offers many key advantages over typical open-end solutions. Traditional open-ended replies tend to be shorter and less thoughtful many times from disengaged respondents or even bots. They generally will need manual coding, which is time-consuming and can be quite expensive. Many times, the coding process can also be subjective which leads to inaccurate data.
Quali-Quant transforms this by automating conversational probing, quality control, and real time coding—quickly turning boring responses into structured, actionable findings. AI-driven follow-up probes the respondent which enhances engagement. Providing long, richly detailed answers with a more conversational flow. Respondents tend to engage 5% longer within these surveys. On average responses are 2.8 longer in word count. This probing helps to uncover deeper reasoning without manual follow-ups or scheduling burdens. This allows the researcher to deploy qualitative techniques at the scale and speed of a quantitative survey. Thousands of responses with real-time insights.
With Dynata’s Quali-Quant approach, you will have real-time access to response data. Translations will be completed in less than 24 hours, with auto-coded replies and frequency tables available in less than 48 hours. This approach is also much more affordable than in-depth interviews or focus groups. Respondent engagement is much higher at a 99% rate. This method is available through Dynata in 28 different languages with lower costs than traditional translation costs.
By switching from standard Qualitive Research methods to Dynata’s Quali-Quant, you get the best of both worlds, the speed and cost of a quantitative study with the rich, more thoughtful answers of a qualitative project.