At Dynata, we believe that quality data is the cornerstone of successful businesses and confident decision-making. That’s why we’re committed to delivering the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. We define quality holistically and passionately strive to deliver quality in everything we do.
Real people and quality data power actionable insights
We’re proud to be the world’s largest first-party data company, connecting businesses with information drawn from 70 million people around the world—real, verified humans. Behind every data point is an actual person sharing their perspective—and a team at Dynata dedicated to your project’s success, so you can confidently turn that data into meaningful insights and action.
Quality isn’t a feature—it’s foundational Many companies promise to deliver quality data, but the details of precisely what “quality” means matter. For us, it means a commitment to research-grade data—data that meet the highest standards of accuracy and reliability. With that level of quality, the data are projectable, representing the entirety of the target population or audience. You can enrich, append, and activate data of this caliber, and, importantly, you can use them to make critical business decisions.
At Dynata, we understand that quality isn’t a feature; it’s the foundation for our customers’ success. That’s why we strive not just to provide the highest quality data in the industry but also to embed a culture of quality into our products, processes, and the service we deliver.
To ensure this very high level of quality, we focus on three key dimensions:
- Accuracy: We deliver research-grade data from real people—source diverse, verified, deeply profiled, and continually engaged.
- Reliability: We combine speed, flexibility, and expertise to deliver precisely what you need—from simple to complex, small to large, and DIY to fully managed services.
- Commitment: Continuous improvement is in our DNA. From investing in fraud detection technology to evolving with industry changes and our customers’ needs, we ensure our quality grows alongside your business.
Trusted by leading organizations worldwide Data—and data-driven decisions—are essential drivers of success for businesses in every industry. We’re honored to partner with companies ranging from market research firms and consultancies to media agencies and Fortune 500 brands to help inform their critical decisions.
These organizations turn to us for the confidence to enter new markets or pursue acquisitions, for accurate market analysis that helps them understand consumers and competitors, and for smarter campaigns that reach the right audiences at the right time. They also depend on our data for better targeting and measurement, ensuring they can drive impact—and prove it.
Join us
More than 45 years into our journey, we continue to grow, while our commitment to quality remains at the heart of everything we do.
It’s what makes us Dynata. Where quality drives decisions.