Quality has always been the foundation of meaningful insights. As research grows more complex and data sources expand, ensuring respondent authenticity, attention, and reliability is no longer a single-point solution. It requires a connected, adaptive system. That’s why we’re bringing the best of Imperium’s proven solutions, including RelevantID®, directly into QualityScore®.
This evolution reflects Dynata’s commitment to delivering the highest quality first-party data in the industry. By unifying Imperium’s advanced fraud detection and identity intelligence with QualityScore®’s holistic quality framework, we’re creating a smarter, more powerful standard for data integrity.
From point solutions to an integrated quality engine
Imperium has long been trusted for its ability to detect, prevent, and mitigate fraud across the research ecosystem. Solutions like RelevantID® set the bar for identifying duplicate respondents, professional survey-takers, bots, and other forms of low-quality traffic that erode confidence in results.
QualityScore® was designed to evaluate respondent behavior in real time, using a dynamic scoring model that reflects how people actually engage with surveys. It looks beyond any single signal to assess quality across the full respondent journey.
By pulling Imperium capabilities into QualityScore®, we’re moving from standalone checks to an integrated quality engine. Identity verification, device intelligence, behavioral analysis, and response-level signals now work together within a single, cohesive framework. The result is a more accurate, resilient view of respondent quality, without added complexity for clients.
RelevantID, elevated within QualityScore®
RelevantID remains a critical pillar of this approach. Its ability to identify repeat participation, suspicious patterns, and fraudulent activity is now amplified when combined with QualityScore®’s broader behavioral insights.
Rather than treating identity signals in isolation, QualityScore® contextualizes them. A respondent’s history, engagement patterns, and in-survey behaviors are evaluated together, producing a more nuanced and actionable quality assessment. This reduces false positives, protects high-quality respondents, and ensures that quality decisions are both precise and fair.
Smarter decisions, delivered at scale
Integrating Imperium solutions into QualityScore® also means faster, more confident decision-making. Quality signals are evaluated continuously, allowing issues to be identified earlier and addressed more effectively. Researchers benefit from cleaner data, fewer downstream corrections, and greater confidence in the insights they deliver to stakeholders.
Just as important, this approach scales. As fraud tactics evolve, QualityScore® adapts, informed by Imperium’s ongoing innovation and Dynata’s commitment to continuous improvement. New signals can be incorporated without disrupting workflows or introducing unnecessary friction.
A stronger foundation for insight
At Dynata, we believe quality is not a feature. It’s a discipline. By bringing the best of Imperium, including RelevantID, into QualityScore®, we’re reinforcing that discipline with smarter technology and deeper expertise.
The outcome is simple but powerful: higher confidence in data, more reliable insights, and a stronger foundation for smarter decision-making. That’s what it means to stay ahead, meet every challenge, and relentlessly pursue real impact.
