To better understand global consumer purchase behavior and brand preference within the apparel, toy and athletic retail sectors, a premier global investment consulting firm turned to Dynata to execute a complex and time-sensitive international research engagement across North America, Europe, the Middle East, and Asia.

• • Dynata surveyed 6,500 respondents in the U.S., Canada, the U.K., Italy, Netherlands, U.A.E., Japan, South Korea, Taiwan and Hong Kong.
• The Dynata team made real-time adjustments to ensure representative sampling and success achieving quota targets.
• The investment consulting firm mined the collected data for insights to fuel their investment recommendations across the 10 markets.

The challenge

Reaching Diverse, Global Audiences at Speed and Scale

A global investment consulting firm turned to Dynata to better understand consumer purchase behavior and brand perception in the apparel, toy, and athletic retail sectors. Capturing meaningful data from recent purchasers across three industries, in geographies spanning North America, Europe, the Middle East, and Asia, required a rollout strategy that would quickly yield robust data empowering highimpact insights and actionable recommendations for diverse markets.

The solution

Agile Rollout of Phased Research Enabling Real-Time Adjustments

Dynata designed and implemented three separate surveys, each launched in phases, and in line with the distinct legal requirements and various industry standards relevant to this global project. This agile approach allowed for smooth and efficient iteration, offering ongoing opportunity for optimization and providing the case team optionality to expand or contract the research scope according to budget considerations.

As the project progressed, adjustments were made to ensure representative sampling, including running an auxiliary survey spun up just one day after the launch of the initial survey. Upon meeting quota targets, survey reach was expanded to tap into additional markets and further round out the data and analysis.

The impact

Understanding What Unites and What Differentiates Global Consumers

Data collected from the surveys armed the case team with the critical insights needed to provide actionable, high-impact recommendations relevant to several of the world’s biggest and most important markets: the U.S., Canada, the U.K., Italy, Netherlands, U.A.E., Japan, South Korea, Taiwan and Hong Kong. The resulting data enabled the case team to tailor their strategic receommendations and adapt their guidance across borders to reflect unique market idiosyncrasies. Ultimately, the case team leveraged this data to inform their go/no-go recommendations for their client’s investment opportunity.

Why Dynata

Discover how Dynata’s audience data can empower your client investment opportunity recommendations.

• Unmatched Quality, Pinpoint Accuracy: With the industry’s highest quality audience data, Dynata’s panel delivers the right audience, ensuring your research hits its mark every time.
• Multi-Market, Global Expertise: At Dynata, we cut through complexity, providing a consistent, comparable view across diverse geographies, and in record time.
• Your Strategic Partner, Not Just a Vendor: Dynata works as an extension of your team, delivering the highest quality audience data to fuel your high-impact insights and recommendations.