New Dynata offering with PDI Technologies adds extensive reach and diversity to North American panel assets

Teaming up with gas loyalty programs strengthens Dynata’s high-quality data offerings and research capabilities

WESTPORT, Conn., Sept. 19, 2023 — Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced a collaboration with PDI Technologies, the convenience retail technology company powering the Fuel Rewards® program at Shell, which will give Fuel Rewards members an opportunity to participate in Dynata’s proprietary e-Rewards panel. With this development, members will be offered a chance to provide their opinions as a way to earn points that can be converted into Fuel Rewards savings.

This strategic alliance expands Dynata’s industry-leading panel reach of nearly 70 million consumers and business professionals globally. Additionally, it furthers the company’s commitment to delivering high-quality data and actionable insights to researchers, brands and agencies around the world. The increase in panel size gives Dynata a distinct competitive advantage in the marketplace, particularly in North America, with such an immense consumer data pool — strengthening its ability to provide an exclusive edge to all its customers.

“Dynata’s opportunity with PDI Technologies demonstrates our company’s dedication to delivering the highest-quality, most-differentiated data and research solutions to customers, while providing consumers with opportunities to earn rewards they truly value,” said Ryan Jantz, Dynata’s EVP of panel and partnerships. “This development not only improves sample quality and diversity through PDI’s integration into Dynata’s research panel, but it also enhances benefits for existing panel members, reinforcing Dynata’s commitment to retention and continued enhancement of the respondent experience.”

“Dynata is regarded for helping popular brands and businesses better understand their consumers, which is something we also value at PDI,” said Todd Gulbransen, SVP & GM, Consumer Programs & Marketing, PDI Technologies. “By facilitating the connection between loyalty program participants and Dynata survey opportunities, rewards members benefit with fuel savings and other incentives, and the brands benefit through greater insights — which then again benefit consumers more broadly down the line.”

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Media Contact:
Don Wyar