Measuring TV Ad Effectiveness for Political Advertising
The Challenge Political advertisers must understand quickly and precisely how their ads resonate with voters in crowded, hyperlocal media markets….
Lire la suiteMeasuring the Impact of Virgin Media’s Microsite on Brand Perception
The Challenge Virgin Media, one of the world’s largest TV and broadband providers, wanted to measure how engagement with its…
Lire la suite“GET IT” Campaign – Reimagining the Illinois Lottery for a New Generation
Since its inception in 1974, the Illinois Lottery has been a cornerstone of Illinois culture. However, the brand faced a…
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