What Is Research-Grade Data and Why Does It Matter?
Decision-making is at the heart of business. Making smart choices is why companies around the world seek insights from data…
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How can Quali-Quant help improve Open-End Quality?
Read More: How can Quali-Quant help improve Open-End Quality?For a typical Quantitative Project, what percentage of completed surveys are removed due to the quality of the open-end responses?…
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Why you need Brand Lift Studies
Read More: Why you need Brand Lift StudiesYou have launched a major ad campaign, and the numbers are rolling in: thousands of clicks, millions of impressions. So,…
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From Visibility to Belonging: The Evolving Role of Inclusive Advertising
Read More: From Visibility to Belonging: The Evolving Role of Inclusive AdvertisingIn today’s marketplace, consumers are not just passive viewers of advertisements. They are attentive, critical, and deeply aware of representation.…
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Sharpr: AI-Powered Knowledge Management Platform for Enterprise Research & Competitive Intelligence
Read More: Sharpr: AI-Powered Knowledge Management Platform for Enterprise Research & Competitive IntelligenceEvery research team and market intelligence professional faces the same frustrating challenge: creating valuable insights that disappear the moment they’re…
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The Authenticity Crisis: Why Your Market Research Needs Real People, Not Bots and Bad Actors
Read More: The Authenticity Crisis: Why Your Market Research Needs Real People, Not Bots and Bad ActorsIn an era where artificial intelligence can generate convincing fake reviews and social media bots can skew sentiment analysis, a…
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Quality Isn’t Optional — It’s Our Promise
Read More: Quality Isn’t Optional — It’s Our PromiseThe New Reality of Market Research Market research is changing faster than ever. AI is transforming the way we collect,…
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Brand Health Tracking: The Competitive Edge in 2025
Read More: Brand Health Tracking: The Competitive Edge in 2025With trends changing overnight and new brands popping up everywhere, competition isn’t just about price, product features, or service anymore.…
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Reaching The Right Ones: A perspective on the relationship between media planning and media buying and its common thread
Read More: Reaching The Right Ones: A perspective on the relationship between media planning and media buying and its common threadI grew up in this industry during the early emergence of online video – when on the agency side we…
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The Power of Dashboard Visualization in Brand Tracking
Read More: The Power of Dashboard Visualization in Brand TrackingIn today’s fast paced market brand perception can change quickly. Having real-time insight into your brand’s health is more critical…