Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each
Key Points Brand tracking and brand lift studies are both essential for interpreting consumer perceptions, but each is designed to…
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Read More: Brand Tracking vs. Brand Lift: What’s the Difference and When to Use Each -
What is Brand Sentiment Tracking?
Read More: What is Brand Sentiment Tracking?Key Points Brand sentiment tracking measures how people feel about a brand, capturing emotions such as trust, frustration, confidence, or…
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Why You Need Brand Lift Studies
Read More: Why You Need Brand Lift StudiesKey Points Clicks, impressions, and conversions provide limited insight. Performance metrics show outcomes but do not explain why they occurred…
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The Rise of In-House Brand Lift: Control, Speed, and Smarter Insights
Read More: The Rise of In-House Brand Lift: Control, Speed, and Smarter InsightsMarketers pour millions into ads—but what’s really working? Which channel drives results? Which ad moves the needle and gets your…
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Quota Sampling Explained: 7 Things Every Researcher Should Know
Read More: Quota Sampling Explained: 7 Things Every Researcher Should KnowKey Points Quota sampling is one of the most practical and controlled approaches for building structured, population-aligned samples when full…
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Master Open-Ended Questions to Uncover the ‘Why’ Behind Every Customer Choice
Read More: Master Open-Ended Questions to Uncover the ‘Why’ Behind Every Customer ChoiceKey Points What Are Open-Ended Questions? Open-ended questions are prompts that let respondents answer freely in their own words, rather…
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What Is Survey Sampling? Methods, Definitions, and Real-World Examples
Read More: What Is Survey Sampling? Methods, Definitions, and Real-World ExamplesKey Points What is Survey Sampling? Here are a few key fundamentals: Surveying everyone is often impractical and rarely necessary.…
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The Future of Market Research: Why Human Truth Still Matters in an AI World
Read More: The Future of Market Research: Why Human Truth Still Matters in an AI WorldAI is everywhere right now, and it’s changing market research in big ways. Things that used to take hours now…
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How Media Buyers and Planners Can Use Brand Lift to Optimize TheirMedia Mix
Read More: How Media Buyers and Planners Can Use Brand Lift to Optimize TheirMedia MixIn today’s fragmented media landscape, the challenge for marketers isn’t just reaching audiences, it’s understanding what truly works. While performance…
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QualityScore: Designed to Combat Bot Attacks and Ensure Data Integrity
Read More: QualityScore: Designed to Combat Bot Attacks and Ensure Data IntegrityIn today’s digital-first world, market research depends on accurate, authentic data. Businesses make critical decisions based on insights drawn from…