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Speakers

Janine Arai
VP Data and Analytics, Material

Sean Brown
VP Audience Activation, Dynata
August 7, 2025
12:00 PM EST
How can Market Research Agencies move beyond insight delivery and become indispensable partners in campaign execution?
Join Dynata and Material for a 30-minute live webinar exploring how MRAs can extend their value by turning research findings into high-performance, ready-to-activate audiences without changing their workflow.
We’ll also share real-world use case from our strategic collaboration with Material, where research insights were transformed into custom audience segments that drove campaign results.
What we’ll cover:
- How MRAs can bridge the gap between research and media execution
- Turning segmentation studies into activation-ready audiences
- The role of high-quality, first party data in campaign success
- Real examples of how Material and Dynata partnered to deliver performance
Stay for a brief audience Q&A to get your specific questions answered.
If you can’t make it, fill in and submit the registration form and we’ll send you the recording to watch at your convenience.
We look forward to seeing you there!