From Visibility to Belonging: The Evolving Role of Inclusive Advertising

Representation in advertising is no longer just about being seen — it’s about feeling understood, valued, and connected.

Join Nicole Mitchell, Principal, Research, Dynata to learn how inclusive advertising shapes consumer identity, brand trust, and engagement. While the research spans the US, UK, and Australia, this session will spotlight US-specific insights drawn from a nationally representative sample of 1,515 adults.

Key takeaways: 

• Consumers notice who’s included in advertising — and it deeply impacts their sense of identity and belonging. 
• Authenticity matters: audiences are quick to sense when inclusivity is performative rather than real. 
• Inclusive advertising must go beyond visuals — it requires thoughtful storytelling, message testing, and brand actions that reflect genuine values. 

This session will give researchers and marketers practical strategies for building advertising that doesn’t just reach people — it resonates.