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Featured Speakers
Anne Acker
VP of Platforms & data, LiveRamp
John Bulgrin
VP of Business Development, Dynata
July 31, 2024 ( 45 MIN )
Making sure your advertising reaches the right audience – and resonates with it – is critical to the success of any advertising campaign.
However, if your audience targeting is solely based on behavioral and demographic data, you are at risk of undermining the impact of your advertising campaigns.
In this 45-minute webinar, experts from LiveRamp and Dynata discuss the importance of incorporating attitudinal data to enhance and optimize your campaign targeting.