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Dynata’s Holiday Trends Guide is not just a snapshot of seasonal trends; it’s grounded in original audience research from the world’s largest first-party data panel.
Designed for marketers, media strategists, buyers, and researchers, the guide spotlights emerging seasonal trends and connects you directly to curated, ready-to-activate audiences built using Dynata’s first-party data from real, verified people. With the world’s largest proprietary panel and 2,700+ attributes per panelist profile, you can activate with confidence across platforms like The Trade Desk, LiveRamp, DV360, Meta, and more.
Whether you’re launching seasonal campaigns or planning for Q1, this guide helps you turn insights into real audience action.
What’s Inside
- Ahead-of-Schedule Shoppers: Reach consumers planning to finish their holiday shopping before November.
- High-Spending Holiday Gifting: Engage shoppers who expect to spend over $1,000 on gifts, food, and seasonal celebrations.
- Holiday Travelers & Stay-at-Homers: Target consumers planning to travel for Thanksgiving or Christmas, or reach those who prefer to stay local.
- Fantasy Sports Players: Connect with sports fans planning to play fantasy football or basketball during the winter season.
Fill out the form to download the 2025 Holiday Trends Audience Activation Guide and start planning your most impactful campaign yet.