Our latest Audience Trends Guide reveals how consumer resolutions translate into real purchase behaviors and how you can activate high-propensity audiences to drive better outcomes.
Designed for marketers, media strategists, buyers, and researchers, the guide spotlights emerging seasonal trends and connects you directly to curated, ready-to-activate audiences built using Dynata’s first-party data from real, verified people. With the world’s largest proprietary panel and 2,700+ attributes per panelist profile, you can activate with confidence across platforms like The Trade Desk, LiveRamp, DV360, Meta, and more.
Whether you’re launching Q1 campaigns or planning for 2026, this guide helps you turn insights into real audience action. Dynata surveyed over 1,500 consumers to uncover the attitudes and intentions shaping 2026 behaviors, from budgeting and fitness to health and wellness.
Here’s what we found:
- 33% say saving money is their top resolution
- 25% are not confident in their financial situation going into 2026
- 75% plan to spend more on healthcare in 2026
- 51% intend to create or revise their personal budget
These insights aren’t just data, they are activation opportunities and examples of how custom research from verified, first-party survey data enables advertisers to reach consumers based on real intent, attitudes and behaviors.
Download the 2026 Q1 Audience Trends Guide to discover actionable insights, and fill out the form below to learn how Dynata can support your custom or syndicated audience needs.
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