Self‑Serve Brand Lift: Publishers’ Path to Parity with Walled Gardens
Key points The case for advertising on premium publisher inventory has never been hard to make in a room. Brand-safe…
Read More
Why Holistic Cross-Channel Brand Lift Studies Deliver More Value Than Media Partner “Added Value” Studies
Brand lift has become a standard way for advertisers to evaluate whether their campaigns are actually influencing consumer perception. Many…
Read More
Brand Lift Measurement Should Challenge You – Not Comfort You
At a Glance Brand lift studies have become a cornerstone of modern advertising measurement. As marketers face increasing pressure to…
Read More
What Is Cross-Device Measurement? Tracking Behavior Across Devices
Key Points A person watches a streaming ad on their smart TV before work. They see the same ad on…
Read More
Measuring Advertising Effectiveness: Combining Brand Lift and Performance Metrics
Key Points Most digital advertising measurement frameworks are built around what happened after someone clicked. Clicks, conversions, cost per acquisition,…
Read More
How Cross-Channel Measurement Improves Brand Lift Accuracy
Key Points As media consumption continues to fragment across channels, platforms and devices, accurately measuring brand impact has become more…
Read More