Unlocking the Power of Attitudinal Data: An Underused Direct Approach to Audience Targeting
Published: 2/06/2025 Sandy Streim Senior Business Development Director, Dynata Audience targeting has become the cornerstone of effective marketing campaigns across…
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Exploring Open-Ended Data: Unlocking the Potential for Insight and Innovation
Published: 2/04/2025 Adrian Richardson Business Development Manager, Dynata In today’s data-driven world, the volume of information generated daily is staggering….
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Better advertising results start with identifying the right audience
Data-driven marketing isn’t a new concept, but there are many untapped ways data, and specifically survey data, can be used…
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Navigating Mobile Preference in Online Sampling for 2025
Published: 1/30/2025 Keith Phillips Senior Director, Research & Data Sciences, Dynata For several years, Dynata has been partnering with the…
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Telehealth: Adapting to a Digital-First Healthcare Era
Published: 1/29/2025 Kaitlyn Piazza Associate Account Director, Dynata Telemedicine and technology integration have become increasingly important components of healthcare delivery,…
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A deep dive into Audience Activation
Published: 1/28/2025 Joshua Monroe SVP, MRA East, Dynata I don’t want to date myself, but let’s just say I have…
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