Why Data Disualization is critical for your business
In today’s data-driven world, raw numbers alone aren’t enough. Data visualization turns numbers into narratives—and those narratives drive action. Here’s…
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Why marketers care about (and should measure) consumer perceptions when thinking about campaign performance
Today’s most effective marketing strategies balance upper-funnel brand metrics with lower-funnel ROAS, ROI, and conversion-focused efforts. This dual approach recognizes…
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Portraits, Punk Rock, and the power of perspective
Published: 07/8/2025 Eric WelchAccount Director, Dynata A few years ago, before a long-anticipated cruise, my wife Andrea and a group…
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Unlocking success: 3 market research best practices to outsmart fraud
Published: 07/8/2025 Gregg SlossonSenior Account Director, Dynata As Sales Director at Dynata, I’ve witnessed firsthand how market research has transformed—unlocking…
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Why consumer sentiment needs more than just economic indicators
Published: 05/19/2025 Genna Hunt Vice President, Key Accounts, Dynata It’s tempting to look at traditional signals like GDP growth, unemployment…
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Building a winning culture: on the court and in the workplace
Published: 05/09/2025 Landon Goertzen Senior Account Director, Dynata This one IS for the girl dads, the weekend warriors, the team-builders,…
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