The Open Garden: Embracing a New Paradigm for First-Party Data
By: Laura Lewellyn, VP of Data strategy and partnerships If you read the trade press, you’ve followed the growing number of…
Read More
Creating Stronger Consumer Brand Relationships with First-Party Data Solutions
At a Glance Every brand wants a deeper connection with its audience. But in a landscape shaped by evolving privacy…
Read More
For Consumer and B2B Insights, Trackers Still Pack a Punch
By: Jackie Lorch VP, Global Knowledge Management Insights from tracker studies can, among other things, help marketers and researchers better…
Read More
John Iacoviello on the Value of Appended Data in Research
John Iacoviello is the Director of Market Insights at L.E.K. Consulting, a global leader in strategic management consulting. In that…
Read More
Bain & Company Partner Eric Almquist Weighs in on the Value of Research
Eric Almquist, a partner at Bain & Company in Boston, is Global Head of Customer Insights and a leader in…
Read More
9 Tips to Help You Write and Program Better Surveys
If you’re involved with writing and/or programming surveys, you know how difficult it can be to create a seemingly simple…
Read More